We all hear messages urging us to be conscious of the environment. Today we'd like to share what Vustra is doing about it... let's start with plastic.
Different materials have different numbers and processes for being recycled. Most recycling facilities accept type 1 and type 2 plastics. You can learn more about plastic recycling numbers here.
Here at Vustra - we worked with our production partners to reduce plastic in our packaging and as a result, we now use minimal plastic in our packaging and only the type that is >90% recyclable.
To paint a picture, each item was individually wrapped in its own plastic bag with various components made of non recyclable plastics. We refused to accept the norm and worked with our production partners to identify ways to reduce plastic. Some of the components where plastic is a cheaper alternative are shirt butterflies, collar supports and individual plastic bags for each item.
We collaborated with our production partners to identify the critical aspects of packaging and industry requirements. Our team then researched alternatives for each component and found recyclable alternatives or where plastic could be eliminated completely. That’s 5000 individual bags, 15,000 shirt butterflies and 10,000 collar supports less that will:
- Release toxins into the groundwater from landfill sites
- Stay in our environment before breaking down for hundreds of years
- Get into the food chain through animals that ingest particles of plastic
- Waste energy during the manufacturing process
This is just one example of how we’re raising the standards for what it means to be a sustainable fashion brand. When all of us make a small change, such as reusing a water bottle, it makes a big difference.